Effective Date: November 22, 2025

This Cookie Policy explains what cookies are, how How Seniors Learn AI (“we,” “us,” or “our”) uses them on our Website (www.howseniorslearnai.com), and what choices you have regarding their use. This policy should be read alongside our Privacy Policy and Terms and Conditions.

1. WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site. They can remember your preferences, keep you logged in, and analyze how you interact with a website.

Cookies can be:

• Session Cookies: These expire once you close your browser.
• Persistent Cookies: These stay on your device for a set period or until you delete them.
• First-Party Cookies: Set directly by the website you are visiting (i.e., by us).
• Third-Party Cookies: Set by a party other than the website you are visiting, typically for advertising or analytics.

2. HOW WE USE COOKIES

We use cookies for the following purposes:

• Essential Operation: To enable core website functionality, such as security, network management, and accessibility.
• Functionality: To remember information about your choices (like your language preferences or account login status) and provide enhanced, personalized features.
• Performance and Analytics: To collect anonymous data on how you use our Website (which pages you visit, if you encounter errors) so we can measure and improve the site’s performance and content structure.
• Marketing and Targeting: To track your browsing habits and activity, allowing us and our third-party partners to show you targeted advertisements and measure the effectiveness of our marketing campaigns.

3. TYPES OF COOKIES USED ON OUR WEBSITE

3.1. Essential Cookies

These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms related to purchasing courses.

3.2. Analytics and Performance Cookies

These allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.

• Google Analytics: We use Google Analytics to measure how users interact with our Website content. This service may set cookies to track user interactions and provide reports on website activity.

3.3. Marketing and Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. These services include:

• Facebook Pixel: This is an analytics tool that allows us to measure the effectiveness of our advertising by understanding the actions people take on our Website (e.g., viewing a course or completing a purchase) after viewing an ad on Facebook.
• Hotjar: We use Hotjar to better understand our users’ needs and to optimize this service and experience. Hotjar uses cookies and other technologies to collect data on users’ behavior (e.g., how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.).
• Other common pixels: We may implement other commonly used pixels or tracking codes from platforms like X (formerly Twitter), LinkedIn, or other online marketplaces to measure conversion rates and perform retargeting for our online courses and educational materials.

4. YOUR CHOICES AND MANAGING COOKIES

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:

• Browser Settings: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website, though your access to some functionality and areas may be restricted. The steps to disable cookies vary by browser (Chrome, Firefox, Safari, etc.).
• Cookie Consent Tool: If available, you can manage your preferences through a cookie consent banner that may appear when you first visit the Website.
• Third-Party Opt-Outs: You can opt-out of interest-based advertising from many third-party services, including those we use, through consumer choice tools provided by groups like the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).

5. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please check this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

6. CONTACT US

If you have any questions about our use of cookies or other technologies, please contact us via the methods provided on our Website contact page.